Checkpoint Magazine Website Projections

The Checkpoint Magazine website is handled by a media buying agency. We are looking to bring this in house, but are currently discussing a better rate for our advertising. Because website traffic is measurable, we've not implemented a huge advertising model on the website, we don't want Checkpoint to be full of unnecessary ads, but we are looking at site take overs and other opportunities which would work well within the scope of what we do.

The website, for now, will host campaigns that are full site take overs with landing page links. The standard price for a site takeover campaign will be £5,000 for two weeks.

Based on the above, we expect to have secured four site takeover campaigns for the year 2022/23 generating a gross return of £20,000 GBP.