Checkpoint Orange Paper
  • Welcome to Checkpoint
  • Checkpoint Properties and Methodolgy
    • Checkpoint Properties
      • Videogame Cultural Wealth Explained
      • Checkpoint Magazine
      • Checkpoint Magazine Kids
      • Checkpoint Websites
      • Checkpoint Kids Bedtime Stories
      • Checkpoint Learning
      • Checkpoint Multiverse
      • Web3, Blockchain, and AI Initiatives
      • Custom and White-Label Services
    • Checkpoint Learning and Education
      • Ethos and Philosophy
      • History of Checkpoint Learning
      • Brunel University Partnership
      • Wider Academic Impacts
      • The Tenets
      • Learning Packs
        • Teacher Lesson Packs
        • Home Learning Packs
    • Future Vision
    • A Complete Media Brand
    • Our Audience
    • Web3, Blockchain and Emerging Technology
  • Checkpoint Economic Model and Tokenomics
    • Overview
    • Tokenomics
    • Governance Token (LOAD)
      • Governance Token Allocation
    • Utility Token – BTC Integration
    • Engage to Earn (E2E)
    • NFTs – Digital Assets with Purpose
      • NFT Mechanics
      • NFTs and Airdrops
      • Where to View
    • Revenue Streams
      • Revenue Model Overview
      • Economic Models
      • Checkpoint Magazine Projections
      • Checkpoint Podcasts Projections
      • Checkpoint Magazine Website Projections
      • Checkpoint Digital and NFT Marketplace Projections
      • Checkpoint Sponsorship
      • Checkpoint CSR Programme
      • Checkpoint Learning Subscription Model
    • Sales & Launch Strategy
    • Projected Revenue & Investment
      • Five Year Revenue Projection
        • Visuals
        • Retention & Subscription Calculation
        • Market Context & Competitive Advantage
        • Strategic Positionin
    • Market Size and Opportunity
  • Team, Mission and Roadmap
    • Mission & Ethos
    • The Team
    • Strategic Roadmap
    • Green Credentials
    • UN Sustainable Development Goals
    • Notable Points
    • Blockchain Philosophy
    • Connect with Us
  • What Comes Next
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  1. Checkpoint Economic Model and Tokenomics
  2. Projected Revenue & Investment
  3. Five Year Revenue Projection

Retention & Subscription Calculation

Bedtime Stories Premium Subscription Retention Assumption: Initial Year 2 subscriptions are projected at 500 annual subscribers. We assume a 100% retention rate year-on-year with growth based on market reach:

  • Year 3: 2,000 subscribers

  • Year 4: 10,000 subscribers

  • Year 5: 20,000 subscribers This growth trajectory reflects increasing awareness and value perceived by users, based on podcast reach and marketing expansion.

AI Model Subscriptions: Starts in Year 3 with 1,000 institutional users at £500/year. We assume 100% retention and significant expansion:

  • Year 4: 10,000 users

  • Year 5: 15,000 users Total revenue is calculated based on flat pricing at £500 per subscriber per year.

Guided Learning: Revenue is based on £150,000 per client annually. Starting in Year 2 with 2 clients:

  • Year 2: £300,000

  • Year 3: £225,000 × 2 = £450,000

  • Year 4: £300,000 × 2 = £600,000

  • Year 5: £375,000 × 2 = £750,000

Checkpoint Loading Token (Governance Token on Cardano Blockchain): Revenue is generated through token sales in 4 tranches:

  • Tranche 1 (Year 3): 50 million tokens at $0.09 USD/token (£4.5 million approx)

  • Tranche 2 (Year 4): 100 million tokens at $0.12 USD/token (£9.5 million approx)

  • Tranche 3 (Year 5): 100 million tokens at $0.15 USD/token (£12 million approx)

  • Tranche 4 (Year 5): 150 million tokens at $0.30 USD/token (£12.9 million approx)


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Last updated 1 month ago