Market Context & Competitive Advantage

Checkpoint operates at the intersection of primary education, sustainability, and emerging technology. Unlike traditional educational platforms, Checkpoint leverages video game culture and blockchain tools to meaningfully engage learners while delivering academically verified content.

Market Validation

• Climate curriculum demand has surged 300% since 2022 (Ofsted).

• The Web3 education sector is projected to capture 18% of the NFT market by 2030.

• Parent-led learning tools are expected to reach $12.4B by 2027, driven by increased home education and digital access.

Checkpoint’s model aligns with this growth through SDG-aligned lesson packs, interactive media, and tokenised ecosystems.

Comparative Advantage

Platform	Format & Features	Game Culture?	Inclusivity	Cost	Edge
Checkpoint	Game-driven, SDG-aligned, university-verified curriculum	✅ Yes	✅ High	£350/pack	Uses game IP, blockchain, and inclusive pedagogy
Khan Academy	Structured online lessons + exercises	❌ No	✅ Medium	Free	Strong basics, lacks culture-led engagement
Twinkl	Massive printable/digital resource library	❌ No	✅ Medium	£120/year	Depth, not engagement
Oak National Academy	Curriculum visualiser + AI quiz designer	❌ No	✅ High	Free	Structured and SEND-friendly, but not culturally immersive