Checkpoint Magazine Projections

These projections are based on current advertising models and previous campaigns Checkpoint has delivered. The information below outlines the projections for each brand property.
Checkpoint Magazine - 6 to 8 issues per annum We expect to sell all advertising pages (3 pages per issue) and 3 covers in 2023
Static page ad (with click though CTA) - GLOBAL 2 weeks - £5000 4 weeks - £7000
Animated/video 2 weeks - £7000 4 weeks - £10k
Bespoke advert (this means we have to create a unique advertising campaign, including assets and implement - we would require base assets) 2 weeks - £10k 4 weeks - £12k
Static (with click though CTA) - GEO TARGETED Geo targeted ads mean that we can't sell the whole magazine, and also means that we need to build a campaign that runs at the same time as others, hence the price is higher. If there are no other campaigns running, Checkpoint will offer the GLOBAL package as standard) 2 weeks - £3500 4 weeks - £5000
Animated/video 2 weeks - £5000 4 weeks - £7500
Bespoke advert (this means we have to create a unique advertising campaign, including assets and implement - we would require base assets) 2 weeks - £12k 4 weeks - £14k
COVER - GLOBAL ONLY (this will be the cover of the magazine and will not change. We MUST have layered PSD files and be consulted on the artwork for the cover) £20k
Based on the figures above and assuming it was based on six issues per annum and the projection of selling all ads (Global) at the Static Level with three covers sold, the magazine is expected to generate gross figure of £150,000 GBP in year 2023/24.