Strategic Positionin

• Underpriced Products: Compared to the market, Bedtime Stories Premium and AI Tools are strategically affordable to maximise early adoption.

• Tokenisation for Impact: The Loading Token offers governance and reward opportunities while linking learning with real-world environmental impact.

• No Direct Competitor: No UK platform currently combines SDG tracking, climate curriculum, AI tooling, and Web3 learning.

Checkpoint is not just filling gaps—it’s redefining how education can look in a decentralised, culturally relevant, and climate-focused future.

Platform	Pedagogical Focus	Engagement Strategy	Relevance to Students' Lives	Cost	Unique Edge
Checkpoint	Constructivist, inclusive, and academically verified	Deep engagement via familiar game worlds	Directly embedded in youth culture	£350/pack	The only provider integrating video game culture and SDGs
Khan Academy	Mastery-based learning with structured scaffolding	Points and badges gamification	Academic focus with limited context	Free	High accessibility but lacks cultural immersion
Twinkl	Resource abundance for traditional and creative classrooms	Visuals and interactivity	Broad curriculum coverage	£120/year	Volume over depth, lacks contextual relevance
Oak National Academy	Structured curriculum with AI-powered tools	Passive but structured engagement	Strong in SEND and EAL access	Free	SEND-aligned, lacks motivational dynamics
Digital Schoolhouse	Play-based and careers-oriented, tied to computing curriculum	Industry-linked activities and workshops	High in STEM and computing contexts	Free	Good for future skills, but no game culture or SDG focus